2021 Northstar Bus Lines and American Student Transportation Parade Committee

Northstar Bus Lines and American Student Transportation launched their 2021 Parade season. Each year the companies team up and participate in parades across the Twin Cities to recruit drivers. Each summer they do over 15 parades, including the Minnesota Torchlight Aquatennial. Being active in community parades drives brand awareness, driver recruitment and increases driver retention.

Northstar Bus Lines and American Student Transportation participate in parades based on the school districts they drive. Drivers that live close to base are key for driver recruitment and longevity. Therefore, the companies team up and hit every city they have routes in. Then there is work to be done. T-shirts are made for advertising, flyers are created to showcase company benefits, candy is bought, music is chosen and banners are out for display. Due to the number of families and children present at parades word of mouth advertising is used to highlight that children can come to work with you. All this is only half of what it takes to make a parade successful.

Parades are not just business, they are fun! Drivers love the chance to work together and interact with one another. It takes a team to make each parade run smoothly, everyone has a job. In addition, the parade atmosphere alone is a blast. It gets drivers excited to represent and promote their company. Be sure to watch for Northstar Bus Lines and American Student Transportation at parades this year. They will be in the red shirts. The 2021 Parade Schedule is listed below. If you see them at any of the parades, let one of them know you read this post and you will be entered to win a $50 gift card.

COLUMBIA HEIGHTS JAMBOREE JUNE 25TH, 2021 - COLUMBIA HEIGHTS

BLAINE FESTIVAL JUNE 26TH, 2021 - BLAINE

MANITOU DAYS JULY 2ND, 2021 - WHITE BEAR LAKE

4TH OF JULY JULY 3RD 2021 - COON RAPIDS

ANDOVER FAMILY FUN FEST JULY 10TH, 2021 - ANDOVER

MAPLE GROVE DAYS JULY 17TH, 2021 - MAPLE GROVE

ROBBINSDALE WHIZ BANG DAYS JULY 8 - 11TH, 2021 - ROBBINSDALE

AQUATENNIAL TORCHLIGHT MPLS JULY 21ST, 2021 - MINNEAPOLIS

SLICE OF PIE PARADE - JULY 24TH, 2021 - SHOREVIEW

CANADIAN DAYS AUGUST 1ST, 2021 - LITTLE CANADA

ST. ANTHONY VILLAGE FEST AUGUST 6TH, 2021 - ST. ANTHONY

STOCKYARD DAYS AUGUST 14TH, 2021 - NEW BRIGHTON